Convenience Stores

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Whisky-drinkin' women ...

.. UP yours! ... really

Client: The Coca-Cola Co., Atlanta
Comments: Highlighting Coca-Cola's relationship with NASCAR, this molded cooler holds 96 cans or 72 20-ounce bottles of chilled Coca-Cola products.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally-molded polyethylene; wire
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets