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Convenience Stores

  • Tetley's Brews Up Pub Atmosphere In-Store

  • Beverage P-O-P Makes a Splash

    Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

  • Snapple Case Stackers

    Client: Snapple Beverage Group, White Plains, N.Y.
    Products Promoted: Snapple beverages
    Comments: These interlocking case stackers can be configured to fit a variety of store environments. Each stacker has four Snapple labels, while optional Snapple and Snapple Elements header graphics allow for further branding.
    Introduction: February 2001
    Size of Run: 2,500
    Distribution: Convenience stores and delicatessens
    Construction/Materials: Medium-impact styrene, gloss-coated paper tubes, litho mounted on chipboard header
    Snapple Case Stackers

  • Evian MTV Awards Promo

    Client: Danone Waters of North America, Pasadena, Calif.
    Product Promoted: Evian bottled water
    Comments: This header for a case stacker of bottled water promotes a contest featuring a chance to win a trip to the MTV Movie Awards in 2002.
    Introduction: February 2002
    Size of Run: 10,000
    Distribution: C-stores and supermarkets nationwide
    Construction/Materials: Corrugated
    P-O-P Company: Artshouse Communications Inc., Toronto
    Evian MTV Awards Promo

  • The C-store Perspective on Beverages

  • P-O-P Addresses Skepticism of Lower-Toxin Cigarette

  • Coca-Cola Pole Display

    Client: The Coca-Cola Co., Atlanta
    Comments: Retailers can adjust this pole display to hold two, three or four coolers depending on their merchandising needs. The graphics on each cooler can be changed to showcase different Coca-Cola brands or temporary promotions. Each cooler holds 24 cans or 18 20-ounce bottles.
    Introduction: Spring 2002
    Construction/Materials: Double-walled, rotationally molded polyethylene
    Distribution: C-stores and supermarkets
    P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa
    Coca-Cola Pole Display

  • Snapple Neon

    Client: Snapple Beverage Group, White Plains, N.Y.
    Comments: Snapple produced four different neon signs and two neon face-lit clocks to build awareness for its Snapple beverages and new Venom energy drink.
    Introduction: May 2001
    Size of Run: 3,350
    Distribution: C-stores, supermarkets
    Construction/Materials: Neon, wire, backlit panels, face-lit graphics
    P-O-P Company: Array Marketing Group, KCS Industries Division, Los Angeles
    Snapple Neon

  • Bayer Claims There's Life After the Party

    Last Call for Recovery!

  • Pepsi Adds New Twist to Flagship Cola

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