Convenience Stores

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Ricola, Morris Plains, N.J.
Size of Run: 5,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Comments: This wire and poly-styrene display was engineered to fit within the tight space constraints of c-stores. Die-cut Matterhorns reinforce the brand's image of freshness and the great outdoors.