Convenience Stores

Panel study finds participation lowest among less-acculturated shoppers

Client: Link Snacks Inc., Minong, Wis.
Introduction: Spring 2002
Number of displays: 6,500
Distribution: C-stores nationwide
Construction/Materials: Corrugated
Comments: Floorstands for jack Link's snacks promote a sweepstakes contest for a chance to win a ride with NASCAR driver Rusty Wallace.
P-O-P companies: Weyerhaeuser Co., Minneapolis

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

A Q&A with Jeff Palmer of Pep Boys

Miller, Allied Domecq partner for malternative launches