Convenience Stores

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: November 2001
Number of displays: 32,500
Construction: Five-color flexo printing on bleach white E-flute corrugate
Distribution: Mass merchants, convenience stores
P-O-P company: Triangle Display Group, Philadelphia

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2003
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: Kicking off the golden anniversary year for Peeps, new Pink Hearts will be in stores for Valentine's Day. Both displays were designed to draw attention to the products for the holiday.

A profile of Pepsi's Christopher DeMarco

Retail Category: C-Stores
Display Type: Counter: Permanent
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 40,000
Comments: The die-cut aluminum body of this display was cost-effective and smooth for safe consumer interaction. The vacuum-formed gold dome offered an "old world" quality to both the display and the Camel Turkish Gold brand.

Product: Venom Energy Drink
Number of displays: 10,000 suction racks, 5,000 cooler door signs
P-O-P companies: Display Technologies, College Point, N.Y. (suction racks); Mechtronics Corp., White Plains, N.Y. (cooler door signs)
Distribution: C-stores and supermarkets nationwide
Introduction: January 2002
Duration: Permanent
Construction: Injection-molded and vacuum-formed plastic
Display set-up: Snapple distributors