Convenience Stores

Product: Odwalla organic juices
Number of displays: 10,000 danglers, shelf strips and product talkers
P-O-P companies: ABG (danglers), Mira Loma, Calif.; Empire Screen Printing (shelf strips), Onalaska, Wis.; Graphic West Printing (product talkers), Stockton, Calif.
Distribution: Supermarkets, convenience stores, natural foods stores, universities and health clubs
Introduction: August 2002
Duration: Semipermanent
Display set-up: Odwalla direct store distributors

Cold and satisfying...

Product: Dr Pepper 20-ounce bottles
Number of displays: 3,000
P-O-P company: What's the Big Idea?, Plano, Texas
Distribution: Convenience stores
Introduction: May 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Dr Pepper bottlers and regional sales managers
Marketers at Dr Pepper created this ceiling tile display to get extra attention for Dr Pepper in 20-ounce bottles and to pull the product away from the mainstream merchandising pieces in convenience stores.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 50,000
Comments: Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.

Highlights from the research firm's October 2002 channel report

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2003
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: Kicking off the golden anniversary year for Peeps, new Pink Hearts will be in stores for Valentine's Day. Both displays were designed to draw attention to the products for the holiday.

A profile of Pepsi's Christopher DeMarco