Convenience Stores

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2002
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: This temporary floorstand features Hot Tamales, Mike & Ikes and Zours chewy candies.

Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned.

Client: Flix Candy, Niles, Ill.
Introduction: June 2002
Number of displays: Several thousand
Construction: Corrugate board with vacuum-formed plastic inserts
Distribution: Mass merchants, supermarkets, drugstores, c-stores
Comments: Flix Candy produced its own displays to introduce Cone Pop candy. The goal was for the displays to be inexpensive, eye-catching, clean and playful.

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: November 2001
Number of displays: 32,500
Construction: Five-color flexo printing on bleach white E-flute corrugate
Distribution: Mass merchants, convenience stores
P-O-P company: Triangle Display Group, Philadelphia

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2003
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: Kicking off the golden anniversary year for Peeps, new Pink Hearts will be in stores for Valentine's Day. Both displays were designed to draw attention to the products for the holiday.

Product: Venom Energy Drink
Number of displays: 10,000 suction racks, 5,000 cooler door signs
P-O-P companies: Display Technologies, College Point, N.Y. (suction racks); Mechtronics Corp., White Plains, N.Y. (cooler door signs)
Distribution: C-stores and supermarkets nationwide
Introduction: January 2002
Duration: Permanent
Construction: Injection-molded and vacuum-formed plastic
Display set-up: Snapple distributors
Distortion-printed cooler door signs helped Snapple create a buzz during the Venom product launch.