Display Testing: How often are your displays formally tested by retailers prior to placement in each type of store below? Objectives: What is the primary objective of the P-O-P you develop? 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Private-Label: In the past 12 months, how have retailers' private-label marketing strategies impacted your own marketing strateg Account-Specific P-O-P: In the past 12 months, have you done more, less or the same amount of account-specific P-O-P for retaile Michelin Rolls Out Atlas With Corrugated Display Display Fees: How has the practice of requiring additional display fees changed in the following channels in the past 12 months? Clean-Floor Policies: In the past 12 months, how strict have retailers been in enforcing clean-floor policies? Versatile Display Highlights Audible Alarm Vendange Sets the Scene for Home Entertaining First Previous 869 870 871 872 873 Next Last
