Convenience Stores

Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Full Throttle, Tab Energy, Powerade Advance, Rockstar, Von Dutch
Distribution: Nationwide in both c-stores and supermarkets
Intended Length of Use: 12 months
Size of Run: 1,200
Dimensions (H x D x W): 62" x 24" x 26"
Weight: 37 lbs.
Producer: Display Industries, Norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Introduction: August 2005
Product(s) Promoted: Listerine PocketMist
Distribution: Convenience stores
Intended Length of Use: 4 weeks
Size of Run: 13,184
Dimensions (H x D x W): 1' x 1' x 1'
Weight: 2 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Genuine Draft and Lite Beers, 12-Pack Bottle Packaging
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 6,000 Dimensions (H x D x W): 29" x 9.875" x 7.25"
Weight: 1.5 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Climate-controlled packaging means c-stores can now carry bananas with a fresh presentation

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.