Convenience Stores

Client: Pepsi-Cola Co., Purchase, NY
Introduction: October 2005
Product(s) Promoted: Mountain Dew MDX 14-oz.
Distribution: Nationwide in both Convenience/Gas and Grocery
Intended Length of Use: 12 months
Size of Run: 27000
Dimensions (H x D x W): 45"H x x 19" x 19"
Weight: 19 lbs.
Producer: Display Industries, Norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola North America, Atlanta, GA
Introduction: March 2006
Product(s) Promoted: Two-liter and fridge packs
Distribution: Various C-stores
Intended Length of Use: 12 months
Size of Run: 1,000
Dimensions (H x D x W): 72" x 22" x 35"
Weight: 35 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Rand McNally, Skokie, IL
Introduction: May 2006
Product(s) Promoted: Rand McNally/Harley-Davidson Ride Atlas
Distribution: Harley Davidson dealerships, Flying J, Pilot, TCA and Target
Intended Length of Use: 6 to 8 Weeks
Size of Run: 1,250
Dimensions (H x D x W): 4'10" x 1'9" x 1'4
Weight: 10 lbs. (w/o product)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: National Beverage, Melrose Park, IL
Introduction: March 2006
Product(s) Promoted: Rip It Energy Fuel, Rip It Powder
Distribution: Convenience Stores Nationally
Intended Length of Use: 4 weeks+
Size of Run: 3,000
Dimensions (H x D x W): 21.5" x 6.5" x 6"
Weight: Less than 1 lb.
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola North America, Atlanta, GA
Introduction: May 2006
Product(s) Promoted: Single-serve 20-oz. PowerAde
Distribution: Various C-stores
Intended Length of Use: 6 months
Size of Run: 500
Dimensions (H x D x W): 38" x 23" x 23"
Weight: 30 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: May 2006
Product(s) Promoted: Sprite 20-oz., 24-oz. SKUs
Distribution: Nationally in c-stores and supermarkets
Intended Length of Use: 12 months
Size of Run: 5,000
Dimensions (H x D x W): 43" x 19" x 19"
Weight: 18 lbs.
Producer: Display Industries, norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Miller Lite Beer
Distribution: Off-premise locations, primarily convenience stores
Intended Length of Use: 3-5 years
Size of Run: 642
Dimensions (H x D x W): 23" x 23" x 5.5"
Weight: 7 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.