Convenience Stores

Client: Diageo, Norwalk, CT
Product(s) Promoted: Smirnoff Ice Malt Beverage
Distribution: Convenience stores nationwide
Number of Stores: Not available
Production Run Quantity: 402
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 24" x 18" x 20"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Nestle Waters, Greenwich, CT
Product(s) Promoted: Bottled water
Distribution: Convenience stores
Number of Stores: 1,100
Production Run Quantity: 1,500
Introduction: February 2006
Intended Duration: Seasonal
Dimensions (H x W x D): 8" x 22" x 14"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50
Producer: New Business Solutions Inc., Hicksville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Stride Forever Fruit, Dentyne Blast Cool Lime, Dentyne Blast Winter Chill, and Trident Splash Summer Spearmint
Distribution: Convenience Stores
Production Run Quantity: 55,670
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 8" x 13" x 3"
Weight: 1.8 lbs.
Budget Category (U.S.): Less than $5

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat candy bars
Distribution: Convenience Stores
Number of Stores: 3,000
Production Run Quantity: 6,000
Introduction: April 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: New Diet Pepsi can
Distribution: Convenience Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: April 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 8" x 12" x 3"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Tropicana, Chicago
Product(s) Promoted: 14-ounce Tropicana product
Distribution: Convenience stores
Number of Stores: 1,500
Production Run Quantity: 5,000
Introduction: December 2006
Intended Duration: Six months
Dimensions (H x W x D): 41" x 16" x 16"
Weight: 11 lbs.
Budget Category (U.S.): $26 - $50
Producer: Display Industries, Norcross, GA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cadbury Schweppes Americas, Dallas
Product(s) Promoted: Dr Pepper 20-ounce bottles
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 500
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 32" x 26" x 6"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100

Client: Blackhawk Network (Safeway), Pleasanton, CA
Product(s) Promoted: Gift cards
Distribution: Wawa convenience stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: May 2007
Intended Duration: permanent
Dimensions (H x W x D): 52" x 40" x 13"
Weight: 90 lbs.
Budget Category (U.S.): $301 - $350

Client: Automated Financial LLC, Chandler, AZ
Product(s) Promoted: ATM financial services
Distribution: Circle K
Number of Stores: 300
Production Run Quantity: 300
Introduction: March 2006
Intended Duration: Three years
Dimensions (H x W x D): 12" x 22" x 2"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Alluma Tech/Neon Tech, Franklin, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?