Convenience Stores

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Chill Beer
Distribution: Convenience Stores in FL, TX, AZ, NM, CA
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 22" x 30" x 3"
Weight: 12 lbs.
Budget Category (U.S.): $151 - $200

Client: General Mills Latin America, Miami, FL
Product(s) Promoted: Nature Valley Granola Bars
Distribution: C-stores in seven Latin American countries
Number of Stores: 12,000
Production Run Quantity: 30,000
Introduction: January 2007
Intended Duration: Two years
Dimensions (H x W x D): 17" x 7" x 9"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Interactive displays bring national advertising to the local level at automotive aftermarket retailers

BP hopes to refresh its image with the $35 mil. Helios Power campaign