Convenience Stores

Even the most creative mobile marketing campaign will flop if consumers lack the desire to participate

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat caramel bars
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: December 2006
Intended Duration: Less than one week
Dimensions (H x W x D): 16" x 6" x 4"
Weight: 4 lbs.
Budget Category (U.S.): Less than $5

Client: California Lottery, Sacramento, CA
Product(s) Promoted: Next Millionaire Scratchers ticket
Distribution: Lottery retailers throughout California
Number of Stores: 20
Production Run Quantity: 20
Introduction: April 2006
Intended Duration: Four months
Dimensions (H x W x D): 1" x 60" x 36"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100

Client: Red Bull North America, Santa Monica, CA
Product(s) Promoted: 8.3-ounce and 12-ounce singles and four-packs
Distribution: Convenience Stores
Number of Stores: Not available
Production Run Quantity: 12,365
Introduction: September 2006
Intended Duration: One year
Dimensions (H x W x D): 36" x 16" x 16"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150

Client: Coca-Cola North America, Atlanta
Product(s) Promoted: PowerAde 20-ounce bottles
Distribution: Convenience Stores
Number of Stores: Not available
Production Run Quantity: 200
Introduction: February 2007
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 60" x 23" x 23"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150