Mike's Harder Lemonade Launch Kit
Client: Mike's Hard Lemonade Co., Seattle, WA
Product(s) Promoted: Mike's Harder Lemonade
Distribution: National distribution, focus on convenience channel
Number of Stores: Approximately 75,000
Production Run Quantity: Varies by element
Introduction: 3/1/09
Intended Duration: March-May 2009
Dimensions (H x W x D): 60" x 70" x 30"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50 (display only)
