Convenience Stores

Client: MillerCoors, Milwaukee, WI
Product(s) Promoted: Miler Lite 24-ounce cans
Distribution: Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 2/16/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 36" x 17"
Weight: 29 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Aurora, IL

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Design of the Times 2009 Contest Declaration

Client: R. J. Reynolds Tobacco Co., Winston-Salem, NC
Product(s) Promoted: Cigarettes & Snus
Distribution: Convenience Stores Nationwide
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 11/15/08
Intended Duration: 3 - 4 Years
Dimensions (H x W x D): 24" x 23" x 3"
Weight: 19 lbs.
Budget Category (U.S.): $751 - $800 (display only)
Producer: Benchmarc Display Inc., Vernon Hills, IL

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi
Distribution: Convenience Stores
Number of Stores: 10,000
Production Run Quantity: 1 million
Introduction: 12/1/08
Intended Duration: 6-9 Months
Dimensions (H x W x D): 2" x 2" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration

Client: Wm. Wrigley Jr. Co., Chicago, IL
Product(s) Promoted: Wrigley's Slim Pack
Distribution: Convenience Stores
Number of Stores: 12,000
Production Run Quantity: 30,000
Introduction: 10/1/08
Intended Duration: 60 days
Dimensions (H x W x D): 16" x 7" x 4"
Weight: 11 lb.
Budget Category (U.S.): $11 - $15 (display only)
Producer: North American Corp., Glenview, IL

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Cold single serve product
Distribution: Any store channel that supports ice-down sampling
Number of Stores: 1,500
Production Run Quantity: 5,000-10,000
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 15" x 19" x 19"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: 20 oz. and other cold single serve
Distribution: Midwestern Convenience Stores
Number of Stores: 3,500
Production Run Quantity: 3,500
Introduction: 4/1/09
Intended Duration: 6 weeks
Dimensions (H x W x D): 31" x 29" x 22"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2009 Contest Declaration

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: MGD 64 Beer
Distribution: On-Premise, Off-Premise
Number of Stores: 836
Production Run Quantity: 836
Introduction: 4/1/09
Intended Duration: 3-5 years
Dimensions (H x W x D): 16" x 5" x 5"
Weight: 4 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: Mike's Hard Lemonade Co., Seattle, WA
Product(s) Promoted: Mike's Harder Lemonade
Distribution: National distribution, focus on convenience channel
Number of Stores: Approximately 75,000
Production Run Quantity: Varies by element
Introduction: 3/1/09
Intended Duration: March-May 2009
Dimensions (H x W x D): 60" x 70" x 30"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50 (display only)

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: Dove Large Bars, Dove Singles, Dove Mini Cartons
Distribution: Convenience Stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 7/1/08
Intended Duration: Over 1 year
Dimensions (H x W x D): 19" x 7" x 8"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration