Convenience Stores

Client: Mike's Hard Lemonade Co., Seattle, WA
Product(s) Promoted: Mike's Harder Lemonade
Distribution: National distribution, focus on convenience channel
Number of Stores: Approximately 75,000
Production Run Quantity: Varies by element
Introduction: 3/1/09
Intended Duration: March-May 2009
Dimensions (H x W x D): 60" x 70" x 30"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50 (display only)

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: Dove Large Bars, Dove Singles, Dove Mini Cartons
Distribution: Convenience Stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 7/1/08
Intended Duration: Over 1 year
Dimensions (H x W x D): 19" x 7" x 8"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration

Client: DAS Distributors, Palmyra, PA
Product(s) Promoted: Portable Navigation Devices
Distribution: Love's Travel Stops & Country Stores and Pilot Travel Centers
Number of Stores: 700
Production Run Quantity: 700
Introduction: 5/1/09
Intended Duration: Permanent
Dimensions (H x W x D): 20" x 37" x 10"
Weight: 50 lbs.
Budget Category (U.S.): $851 - $900 (display only)
Producer: MTI, Hillsboro, OR

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Design of the Times 2009 Contest Declaration

Client: Glaceau, Whitestone, NY
Product(s) Promoted: Smartwater products
Distribution: Convenience Stores
Number of Stores: 100
Production Run Quantity: 100
Introduction: 8/5/08
Intended Duration: 3+ years
Dimensions (H x W x D): 34" x 16" x 16"
Weight: 45 lbs.
Budget Category (U.S.): $351 - $400 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi and Crush
Distribution: Convenience Stores Nationwide
Number of Stores: 30,000
Production Run Quantity: 2,000
Introduction: 1/5/09
Intended Duration: 12 months
Dimensions (H x W x D): 1" x 12" x 1"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration