Convenience Stores

Product: E.S. Robbins Corp. Pop-Tite Containers
Number of displays: 5,000
P-O-P company: Creative Packaging Source (design), Phoenix; Custom Packaging (manufacture), Lebanon, Tenn.
Distribution: Convenience stores
Introduction: April 1995
Duration: Semipermanent
Construction: Corrugated
E.S. Robbins' Pop-Tite Tower display features eye-catching graphics that explain how the innovative container nearly doubles its size with relative ease.

Product: Dried meat snacks and jerky
Number of displays: 400
P-O-P company: Spaulding & Frost Co., Fremont, N.H.
Distribution: Supermarkets and c-stores
Introduction: July 1994
Duration: Permanent
Construction: White pine frame, pegboard back
Pioneer Snacks offers the spirit of the Old West in its Spacesaver display. The white pine fixture is 22 inches wide, 60 inches high and 16 inches deep.

Product: Alkaline and nickel-cadmium rechargeable batteries
P-O-P companies: McLean Packaging (alkaline battery display), Philadelphia; Chesapeake Display and Packaging (nickel-cadmium battery display), Sandusky, Ohio
Distribution: Convenience stores, drug stores, grocery stores, mass merchants
Introduction: November 1994
Duration: Promotional (alkaline battery display); semipermanent (nickel-cadmium battery display)
Construction: Corrugated

Product: Old Milwaukee Ice beer
Number of displays: 7,500
P-O-P company: Flair Communications Agency (design), Chicago; Continental Litho (printing), Cleveland; Westcott Paper (manufacture), Detroit
Distribution: All off-premise locations, including liquor stores, supermarkets and convenience stores
Introduction: July 1994
Duration: Semipermanent
Construction: 80-pound glossy enamel stock, printed in multiple colors and mounted on corrugated

Client: Coors Brewing Co.
Product: Coors beer
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printed aluminum; die-cut and embossed aluminum
Introduction: Spring 1994

Client: Heublein Inc.
Product: Cocktail mix
P-O-P company: Windsor Designs Ltd., North Plainfield, N.J.
Distribution: C-stores
Construction: Injection-molded stock display
Introduction: May 1994

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994

Product: Captiva sports drink
Number of displays: 1,000
P-O-P company: Glacier Cooler Co., East Sound, Wash.
Distribution: Dairy Mart convenience stores in 11 states
Introduction: June 1994
Duration: Permanent
Construction: Plastic; silkscreened graphics
Dairy Mart store managers assemble the unit by snapping all the pieces together. Even the wheels snap into place. No screws or tools are required.