Convenience Stores

Product: Miller Genuine Draft Light beer
Number of displays: 8,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, c-stores and grocery stores
Introduction: January 1993
Duration: Permanent
Construction: Flame-retardant polycarbonate (light box, backboard); electronics (power supply); silkscreening (light box); neon glass (neon tubes)
In designing the neon unit, Miller had three goals: keep the cost reasonable, the brand recognition strong and the thematic imagery flexible.

Product: Dr Pepper
Number of displays: Approximately 2,000
P-O-P companies: Merchandising Resources Inc., (design and manufacture), Norcross, Ga.; Cavalier Corp., (refrigeration system and assembly), Chattanooga, Tenn.
Distribution: Convenience stores, gas stations and nontraditional accounts
Introduction: October 1992
Duration: Permanent
Construction: Injection-molded plastic (lid and tub); polyurethane insulation; polystyrene wrap (graphics); galvanized steel (sides)

Product: Great American tube nuts & candies
Number of displays: 12,000
P-O-P company: Nashville Display, Nashville, Tenn.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: January 1993
Duration: Permanent
Construction: Vacuum-formed plastic (header), steel tubing and wire (shelves and stand)
A spinner rack for Tom's Foods' Great American nuts and candies holds a lot of product in a compact space and provides the option of using three or four shelves.

Product: Tri-State Megabucks
Number of displays: 350
P-O-P companies: Copperfield Promotions, Palm Harbour, Fla.; and Octagon Industries Inc., Ontario, Canada
Distribution: Convenience stores, gas stations
Introduction: March 1993
Duration: Permanent
Construction: Styrene
The new lottery sign is lighter and more useable, since it attaches to a window with suction cups. An earlier version had to be hung from the ceiling with chains.

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Product: Kid's Pack Goldfish crackers
P-O-P company: Stone Container Corp., Richmond, Va.
Distribution: Independent grocery stores and c-stores
Introduction: February 1993
Duration: Temporary
Construction: Corrugated
An aquarium-like dump bin is home to 100 Goldfish in appropriately shaped packaging.

Product: Bulk candy
Number of displays: 9,000
Average unit cost: $400 (manufacturing cost)
Distribution: Grocery stores, chain convenience stores and drug stores
Introduction: February 1992
Duration: Permanent
Construction: Metal frame with plastic containers
Selling and storage of bulk candy is made attractive and easy with the use of a display that fits "everywhere and anywhere," an official says.

Product: Sports Page bubble gum
Number of displays: 5,000 (counter unit); 2,500 (floor stand)
P-O-P company: Great Northern Display, Racine, Wis. (floor stand); Gamon International, Elk Grove Village, Ill. (counter unit)
Distribution: Grocery and convenience stores, mass merchants and drug stores
Introduction: March 1992
Duration: Promotional
Construction: Corrugated cardboard
Newsstand displays call attention to the Sports Page bubble gum contained within.

Introduction: January 1989
P-O-P company: Niven Marketing Group
Background: A popular product in c-stores and other channels of trade, Bubble Tapes still had some problems winning shelf space. Amurol created a dispenser that could be placed on a counter and takes up a minimum of space.

Product: Seagram Beverage Co. 2-Calorie Quest
P-O-P company: Siebel/Mohr, New York (design)
Distribution: Supermarkets, convenience stores and on-premise locations
Introduction: May 1992
Duration: Temporary
Construction: Printed matter
Jumping aboard the new-age beverage bandwagon, Seagram's keeps afloat with P-O-P materials for both on- and off-premise use.