Convenience Stores

Product: Henry Weinhard's Private Reserve and Private Reserve Dark beers
P-O-P company: 206 Marketing, Portland, Ore.
Distribution: Supermarkets and convenience stores
Introduction: May 1994
Duration: Permanent
Construction: Metal wire (rack); canvas (headers and side panels)
The Big Hank display rack, showcasing new 22-ounce bottles of Henry Weinhard's Private Reserve brews, reminds consumers of Weinhard's pioneer heritage of quality and style.

Product: Hershey Nuggets
Number of displays: 75,000
P-O-P companies: Mid-Atlantic Packaging, Montgomeryville, Pa.
Distribution: Supermarkets, drug stores, mass merchants and convenience stores
Introduction: August 1994
Duration: Temporary
Construction: Corrugated with four-color-process litho header
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Product: American Home Food Products Sesame Street canned and microwave pasta
Number of displays: 1,000
P-O-P companies: Focus Marketing Inc. (design), East Norwalk, Conn.; Manufactured Corrugated Box Co. (manufacture), Maspeth, N.Y.
Distribution: Supermarkets, convenience stores, drug stores, warehouse clubs and mass merchants
Introduction: June 1994
Duration: Semipermanent
Construction: Multicolor corrugated

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

Product: Stroh Brewery Co. Old Milwaukee beer
Number of displays: 2,500
P-O-P companies: River Graphics (design), Detroit; Westcott Paper Products (easel and dangler printing), Detroit; Gaylord Printing (sell sheet printing), Detroit
Distribution: Grocery stores, c-stores
Introduction: April 1994
Duration: Temporary
Construction: Board stock (easels), styrene (danglers)

Product: Meat snacks
Number of displays: 2,500
P-O-P company: Great Plains Packaging, Hastings, Neb.
Distribution: Drug stores, supermarkets and convenience stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated
An O'Brien spokesman says retailers will probably use the snack display for up to eight weeks.

Product: Michelob Golden Draft beer
P-O-P company: The Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Convenience stores and grocery stores
Introduction: June 1993
Duration: Permanent
Construction: Plastic and fiberboard; blow-molded base
Michelob Golden Draft's convenience store endcap holds 40 to 70 cases of beer. It was designed to raise the product off the floor and to upgrade the brand's image at retail.

Product: Miller Genuine Draft Light beer
Number of displays: 8,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, c-stores and grocery stores
Introduction: January 1993
Duration: Permanent
Construction: Flame-retardant polycarbonate (light box, backboard); electronics (power supply); silkscreening (light box); neon glass (neon tubes)
In designing the neon unit, Miller had three goals: keep the cost reasonable, the brand recognition strong and the thematic imagery flexible.