ICEE Dispensers
Product: ICEE brand drinks
Number of displays: 3,000+
P-O-P company: Mirro Products, High Point, N.C.
Distribution: Mass merchants, c-stores, theaters, independent outlets
Introduction: November 1998
Duration: Permanent
Construction: Vacuum-formed styrene, transparent graphics
Display set-up: Retail staff
The ICEE Co. has added on-equipment illuminated merchandising boxes to help project its new brand image and draw more customer attention.