Convenience Stores

An exclusive survey of convenience store retailers offers insight into their merchandising needs and policies.

Publisher/Distributor: Trading Post Classifieds, Kingsport, Tenn.
Products Promoted: Newspapers
Objective: The compact rack holds up to 75 newspapers. While a slanted top shelf holds a supply of Trading Post Classifieds, three other flat shelves can display other newspapers. Fewer racks are needed per store, yet the number of publications can increase.
Distribution: Convenience stores
Number of Displays: 200
Construction/Materials: Tough Stuff sheet extruded from Spectar copolymer
Introduction: July 1997

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Client: Coca Cola USA, Atlanta
Products Promoted: Soft drinks
Marketing Objective: To capture shoppers' attention and lead them directly to the product.
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Distribution: Convenience stores
Quantity: 20,000 initially
Materials/Process: Service Litho-Print Inc.'s Free Stick and Ex-Static Floor Art
Introduction: June 1997

Client: Adams U.S.A., Toronto
Product Promoted: Dentyne Ice gum
Marketing Objective: To build brand awareness and generate incremental sales.
Producer: QVS Instore Inc., Markham, Ontario, Canada
Distribution: Convenience stores
Quantity: 1,000
Materials/Process: Flexcon/Flexstat
Introduction: October 1997