Convenience Stores

Henschel-Steinau Inc.
Whitehall-Robins Inc.
Comments: This small counter display offering a variety of Chap Stick products achieved its objective of gaining placement in convenience stores. Designing the unit to look like the product helped build brand recognition among consumers. The display was also successful in breaking into accounts that had not been targeted originally.

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
This standee featuring Ernie Irvan and "Blue" is a favorite piece in retailers' arsenal of merchandising accessories.

Product: Squirt grapefruit drink
P-O-P company: Tarrant Printing Co., Dallas
Distribution: Supermarkets and convenience stores
Introduction: June 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
The Alien from the popular movie series helps draw attention to Squirt's instant-win sweepstakes game and mail-in rebate program for the video release of the movie. The promotion is supported with pole toppers, vinyl clings and other P-O-P materials.

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
The display bin included in this year's program holds 12 cases of product and encourages consumers to "Brake here for M&Ms."

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

Product: 7 UP soft drink
P-O-P companies: Troop Inc. (graphics), Optigraphics (lenticular), K.W. Printing Co. (printing), all of Dallas
Distribution: Supermarkets and c-stores
Introduction: May 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
7 UP teamed with Nokia and Sprint to create a sweepstakes offering free cellular phones and cellular service.

Client: HavaTampa Inc., Mango, Fla.
Products Promoted: Cigars
Objective: The display is intended to help gain greater distribution in supermarket chains, convenience stores, mass merchants and drugstores nationwide. The flexible design allows the display to be set up in various configurations.
Introduction: May 1999
Construction/Materials: Injection-molded trays, side supports and center supports
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs