Convenience Stores

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Ricola, Morris Plains, N.J.
Size of Run: 5,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Comments: This wire and poly-styrene display was engineered to fit within the tight space constraints of c-stores. Die-cut Matterhorns reinforce the brand's image of freshness and the great outdoors.

Client: Snapple Beverage Group, White Plains, N.Y.
Products Promoted: Snapple beverages
Comments: These interlocking case stackers can be configured to fit a variety of store environments. Each stacker has four Snapple labels, while optional Snapple and Snapple Elements header graphics allow for further branding.
Introduction: February 2001
Size of Run: 2,500
Distribution: Convenience stores and delicatessens
Construction/Materials: Medium-impact styrene, gloss-coated paper tubes, litho mounted on chipboard header

Client: Danone Waters of North America, Pasadena, Calif.
Product Promoted: Evian bottled water
Comments: This header for a case stacker of bottled water promotes a contest featuring a chance to win a trip to the MTV Movie Awards in 2002.
Introduction: February 2002
Size of Run: 10,000
Distribution: C-stores and supermarkets nationwide
Construction/Materials: Corrugated
P-O-P Company: Artshouse Communications Inc., Toronto

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Client: The Coca-Cola Co., Atlanta
Comments: Retailers can adjust this pole display to hold two, three or four coolers depending on their merchandising needs. The graphics on each cooler can be changed to showcase different Coca-Cola brands or temporary promotions. Each cooler holds 24 cans or 18 20-ounce bottles.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally molded polyethylene
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa