Convenience Stores

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Product: Poland Springs and Calistoga bottled water
Number of displays: 400
P-O-P company: Lingo Manufacturing Co., Florence, Ky.
Distribution: Upscale supermarkets and convenience stores
Introduction: January 2001
Duration: Semipermanent
Construction: Wood crates, sheet metal, steel tubing, styrene signs
Display set-up: Field staff
Perrier's semipermanent display for its Calistoga and Poland Springs brands conveys an outdoorsy, natural image with its wooden crates that can be tilted to gravity feed the product.

A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola

Client: The Quaker Oats Co., Chicago
Comments: New packaging for Oatmeal Express allows consumers to simply add hot water to the cup to create an instant breakfast or snack. This gravity-feed display for convenience stores was designed to encourage "grab and go" sales.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
The clear display rack being used by Energy Brands to introduce its Glaceau Vitaminwater is designed to highlight the colorful beverages.

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
Vinyl stickers call attention to the variety of flavors offered in the Vitaminwater line and list the product attributes.

Product: Evian Nomad bottled water
Number of displays: 2,400 floorstands, 10,000 cooler shelf racks
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Convenience stores
Introduction: December 2000
Duration: Permanent
Construction: Powder-coated wire
Display set-up: Direct store delivery network
This wire floorstand's design and colors help gain visibility for Evian Nomad in convenience store channels.

Product: Single-serve Dole fruit juices
Number of pieces: 405,000
Distribution: Convenience stores and gas stations
Introduction: January 2001
Duration: Semipermanent
Display set-up: Pepsi-Cola Bottling Distribution Network
Pepsi-Cola's introduction of Dole single-serve fruit juices includes cold storage merchandising pieces carrying this colorful "Chug A Fruit" message.