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Convenience Stores

  • Miller Lite Bottle Cooler
    Client: Miller Brewing Co., Milwaukee
    Product Promoted: Miller Lite beer
    Objective: The display unit is sized to fit into a c-store or supermarket channel. It is intended to create a presence for brand building.
    Distribution: Convenience stores, supermarkets, special events
    Construction/Materials: Vacuum-formed plastic, four-color process screenprinting
    P-O-P Company: Paul Flum Ideas, St. Louis
    Miller Lite Bottle Cooler

  • All Bottled Up
    Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

  • Effective Category Management Depends on the Role of the Category
    An abstract from the Journal of Retailing, Volume 77, Issue 2

  • Table 1: Frequency of Tobacoo Ad Placement, by Channel
    Table 1: Frequency of Tobacoo Ad Placement, by Channel

  • SoBe Rush Counter Merchandiser
    Client: South Beach Beverage Co., Norwalk, Conn.
    Distribution: Convenience stores
    Size of Run: 4,000
    Producer: Joliet Pattern Inc., Joliet, Ill.
    Division: Semi-Permanent, Convenient Store Retailer
    Objectives: The unit was designed to promote immediate consumption sales in convenience stores. The inexpensive unit is molded from polyethylene to withstand the effects of holding ice to keep the product chilled. As part of a comprehensive P-O-P package, it has been received enthusiastically by distributors and stores.
    SoBe Rush Counter Merchandiser

  • Point-of-Purchase Tobacco Environments and Variation by Store Type
    A federal report on alcohol display and signage frequency

  • Altoids 3-Tier Merchandiser
    Client: Callard & Bowser Suchard, Rye Brook, N.Y.
    Distribution: Mass merchants, c-stores, supermarkets
    Size of Run: 25,000
    Producer: Array Marketing Croup, Thomson-Leeds Division, New York
    Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
    Objectives: With three separate tiers, a retailer can display all three flavors of Altoids at one time. Spring-loaded shelves push the remaining product forward. The minimal size of the footprint allowed it to be placed in key areas such as near cash registers.
    Altoids 3-Tier Merchandiser

  • The Beef is in Its P-O-P
    The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.

  • Table 2: Tobacco-Control Signage, by Channel
    Table 2: Tobacco-Control Signage, by Channel

  • Kool-Aid Display Header
    Client: Madden Communications, Wood Dale, Ill.
    Distribution: Supermarkets and convenience stores
    Size of Run: 6,000
    Producer: Service Litho-Print Inc., Oshkosh, Wis.
    Division: Temporary, Snack Products and Soft Drinks: Soft Drinks, Mineral Waters and Powdered Mixes
    Objectives: The Kool-Aid Header with lenticular lug-ons was designed to be eye-catching and appealing to all age groups. The use of the lug-ons allowed the company to add "motion" without the use of high-priced electrical or battery-operated devices.
    Kool-Aid Display Header
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