It’s the latest step in the convenience retailer’s broader effort to elevate its brand, unify its marketing approach and modernize the customer experience.
Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.
Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer.
The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection.
