Consumer Electronics

Product: Telephones and answering machines
Number of displays: 1,400
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants
Introduction: September 1992
Duration: Permanent
Construction: Extruded and injection-molded plastic, fabricated acrylic and painted Masonite.
The Flex System display unit comes in modular 2-foot and 4-foot sections, which hook together to create custom departments up to 20 feet long.

Product: Hewlett Packard printers
Client: Hewlett Packard Co.
P-O-P company: Thomas A. Schutz Co.
Category: International

Type: Floorstand
Product: Logitech mice
Client: Logitech
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Construction: Solid-color silkscreened on corrugated cardboard; four-color silkscreened onto SBS then mounted to Sintra; Sintra side panels attached to tray with Viking screws
Introduction: September 1991
Comments: Combination of corrugated cardboard with more durable materials gives a permanent feeling. The actual product on display invites consumer interaction.

Type: Prepack power wing merchandiser
Product: Fuji DR-I audio and T-120 video cassettes
Client: Fuji Photo Film USA Inc.
P-O-P company: Display Masters Inc., Long Island City, N.Y.
Construction: Chipboard supports and braces; injection-molded clips; high-gloss finish
Introduction: August 1992

Client: Sony Corp. of America
Producer: DCI Marketing

Product: Shotmaster and Mirai 35-mm cameras
P-O-P company: Port Miolla, South Norwalk, Conn. (designer); Package Development Corp., Rockaway, N.J. (injection molding and thermal forming); and Taurus Packaging, Cherry Hill, N.J. (corrugator)
Distribution: Specialty camera stores and multimarket photo and electronic dealers
Introduction: October 1991
Construction: Injection-molded and thermal-formed plastic and corrugated cardboard

Product: Davis Instruments Weather stations
Number of displays: 200
Distribution: Mass merchants and science stores
Introduction: April 1992
Duration: Permanent
Construction: Mahogany (base), paper and acrylic (header)
A countertop display for the weather station explains its functions in a small space.

Product: Audio/video speaker cable and interconnect cable
Number of displays: 1,000
Distribution: Audio specialty stores
Introduction: June 1992
Duration: Permanent
Construction: Melamine
Product Playgrounds act as silent salespeople, providing consumers with a reason to buy the company's cable products, as well as promoting multiple sales.