Consumer Electronics

Type: Floorstand
Product: Logitech mice
Client: Logitech
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Construction: Solid-color silkscreened on corrugated cardboard; four-color silkscreened onto SBS then mounted to Sintra; Sintra side panels attached to tray with Viking screws
Introduction: September 1991
Comments: Combination of corrugated cardboard with more durable materials gives a permanent feeling. The actual product on display invites consumer interaction.

Product: Audio/video speaker cable and interconnect cable
Number of displays: 1,000
Distribution: Audio specialty stores
Introduction: June 1992
Duration: Permanent
Construction: Melamine
Product Playgrounds act as silent salespeople, providing consumers with a reason to buy the company's cable products, as well as promoting multiple sales.

Client: Sony Corp. of America
Producer: DCI Marketing

Product: Shotmaster and Mirai 35-mm cameras
P-O-P company: Port Miolla, South Norwalk, Conn. (designer); Package Development Corp., Rockaway, N.J. (injection molding and thermal forming); and Taurus Packaging, Cherry Hill, N.J. (corrugator)
Distribution: Specialty camera stores and multimarket photo and electronic dealers
Introduction: October 1991
Construction: Injection-molded and thermal-formed plastic and corrugated cardboard

Product: Davis Instruments Weather stations
Number of displays: 200
Distribution: Mass merchants and science stores
Introduction: April 1992
Duration: Permanent
Construction: Mahogany (base), paper and acrylic (header)
A countertop display for the weather station explains its functions in a small space.

Product: Fuji Singles floppy disks
P-O-P company: Slot Systems Inc., Oswego, Ill.
Distribution: Bookstores, airports, drug stores and grocery stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed plastic (stand), lithographed styrene (signs)
A spinner stand for Fuji Singles floppy disks is a first for the company. It offers the disks as single pieces instead of in multiple unit packs.

Product: Cellular telephones
Number of displays: 1,000
P-O-P company: MEI Display, Smyrna, Ga.
Distribution: Cellular phone dealers
Introduction: January 1992
Duration: Permanent
Construction: High-impact polystyrene
The OKI display is designed to adapt to new models and changes in promotional materials, say company officials.

Product: 35mm film
Number of displays: 1,000
P-O-P company: Henschel-Steinau, Englewood, N.J.
Distribution: Photo stores
Introduction: December 1991
Duration: Permanent
Construction: Vacuum-formed plastic
Ilford's black and white films are merchandised in a display which also describes their attributes. Such merchandising is essential to gain attention in the market, which is dominated by Kodak.