Consumer Electronics

Chicago Show
Video Technologies Inc.
Rotationally/Blow-molded Plastics: Counter, Shelf and Table Units

Thomson-Leeds Co.Sony Corp. of America
Designs Unlimited
Interactive: Shelf Units

Design Display Group Inc.
Sony Corp. of America
Wood: Floorstands

Product: SP Series audio/video cables
Number of displays: 1,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Superstores, audio/video specialty and department stores
Introduction: January 1993
Duration: Permanent
Construction: Fabricated acrylic
The SP Series introduces Sony to the high-end audio/video cable market. A new display explains the features and benefits of the line and acts like a silent salesman.

Product: Guitar strings
P-O-P company: Neon Glassworks, Louisville, Colo.
Number of displays: 400
Distribution: Music stores
Introduction: December 1992
Duration: Permanent
Construction: Exposed neon with neo-grid subscript
A neon sign for J. D'Addario is designed to bring attention to a product that is often relegated to a single store location.

Product: New York Telephone Co. Call ID
Number of displays: 350
P-O-P companies: Display Creations Inc., Brooklyn, N.Y. (unit design and manufacture); Florville Design, New York (artistic design)
Distribution: Retail stores and electronic specialty stores
Introduction: December 1992
Duration: Permanent
Construction: Fabricated Lucite, silkscreened, stepping motor with a circuit board attached to each unit, which drives a picture card. The display is battery powered.

Product: Hewlett Packard printers
Client: Hewlett Packard Co.
P-O-P company: Thomas A. Schutz Co.
Category: International