Consumer Electronics

Product: Fuji Singles floppy disks
P-O-P company: Slot Systems Inc., Oswego, Ill.
Distribution: Bookstores, airports, drug stores and grocery stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed plastic (stand), lithographed styrene (signs)
A spinner stand for Fuji Singles floppy disks is a first for the company. It offers the disks as single pieces instead of in multiple unit packs.

Product: Cellular telephones
Number of displays: 1,000
P-O-P company: MEI Display, Smyrna, Ga.
Distribution: Cellular phone dealers
Introduction: January 1992
Duration: Permanent
Construction: High-impact polystyrene
The OKI display is designed to adapt to new models and changes in promotional materials, say company officials.

Product: 35mm film
Number of displays: 1,000
P-O-P company: Henschel-Steinau, Englewood, N.J.
Distribution: Photo stores
Introduction: December 1991
Duration: Permanent
Construction: Vacuum-formed plastic
Ilford's black and white films are merchandised in a display which also describes their attributes. Such merchandising is essential to gain attention in the market, which is dominated by Kodak.

Product: Home Series computer software
Number of displays: 400
P-O-P company: Tharco Inc., Tukwila, Wash.
Distribution: Home center and hardware stores
Introduction: July 1991
Duration: Temporary
Construction: Corrugated cardboard
Autodesk's Home Series software was tested in several Midwest chains before a national rollout.

Product: Infinity Zoom 220 Panorama camera
Number of displays: 2,500
Distribution: Specialty camera dealers
Introduction: February 1992
Duration: Permanent
Construction: Poster board with metal binder
The counter flip chart for Olympus cameras replaces brochures and serves as a display.