Consumer Electronics

Products: Monster Cable audio interconnect and speaker cable kits
P-O-P company: G&R Plastic Products, Rancho Cordova, Calif.
Distribution: Audio/visual specialty stores
Introduction: September 1993
Duration: Permanent
Construction: Clear acrylic
Monster Cable products are being cross merchandised with their respective components, reminding consumers of their cable/interconnect needs.

Product: Kaman Music Corp. Ovation guitars
Number of displays: 500 national; 850 international
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: Music stores
Introduction: September 1993
Duration: Permanent
Construction: Vinyl-laminated wood (frame); silkscreened glass (front panel); vacuum-formed styrene (back)
Kaman Music is separating its Ovation round-back guitars from the masses with a neo-neon sign that captures consumers' attention at a tenth of the cost of traditional neon.

Product: EO 440 Personal Communicator
Number of displays: 150
P-O-P companies: Thomson-Leeds Co. (design and manufacture of countertop unit), New York; Fitch Richardson (design of signs), Boston; Selective Resources (printing of signs), Upper Saddle River, N.J.
Distribution: AT&T Phone Centers
Introduction: July 1993
Duration: Permanent
Construction: Laminated wood (base); silkscreened acrylic (riser); metal (security brackets); plexiglass (lock box); foamboard (signs)

Kmart Car Stereo Switching Display
DCI Marketing

Client: AT&T
Producer: Medallion Associates