Consumer Electronics

Product: Car stereos
Client: AIWA
Producer: Tchai Display, The Netherlands

Client: Microsoft Corp., Redmond, Wash.
Producer: Rapid Displays, Union City, Calif.
Marketing Objective: With the release of Office 97, marketers wanted to create awareness and anticipation at retail. The new 32-bit desktop version inspired a campaign that evoked a quantum leap in the way people use desktop applications. The shape and colors of the ten snap-together panels for the "House of Cards" concept replicate the Office 97 logo.

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

Product: PC Voice Access accessories
P-O-P company: Blum Productions, White Plains, N.Y.
Distribution: Computer specialty stores, warehouse office supply stores
Introduction: July 1997
Duration: Semipermanent
Construction: Molded plastic (display panels), MDF board (backing pegboard)
Labtec Enterprises is trying to establish its PC Voice Access products as a distinct computer category with the help of a modular display that can act as a floorstand or a wall unit.

Product: ClearPath digital wireless phone service
P-O-P company: Cormark, Rosemont, Ill.
Distribution: Ameritech stores
Introduction: July 1997
Duration: Permanent
Construction: Wood cabinetry, acrylic and hardboard signage, metal rack
Ameritech's digital wireless service, ClearPath, was introduced with the support of floor and countertop cabinetry. The display's components herald the benefits of the service.