Consumer Electronics

Product: "Putt-Putt Travels Through Time" CD-ROM
Number of displays: 300
P-O-P companies: Rapid Displays (co-design, die-cut), Union City, Calif.; Hankscraft Motors Inc. (motion mechanism), Reedsburg, Wis.
Distribution: Computer specialty stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated; die-cut, screen-printed foamboard
This colorful, 3-D motion display features large, friendly characters designed to attract Humongous Entertainment's target audience of computer-using kids.

Client: Thomson Electronics
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Category: Multiple Materials - Consumer Electronics/Photo
Intended Length of Use: 5 years
Production Run: 2,700
Unit Cost Range: More than $250

Product: Connectix Color QuickCam 2
Number of displays: 2,000 kits
P-O-P company: Halloran Robertson & Associates (design), San Jose, Calif.; Rapid Displays (monitor wraps, mobiles, ballot boxes), Union City, Calif.; Conlan Corp. (shelf danglers, coupon pads, easels), South San Francisco, Calif.
Distribution: Consumer electronics stores, computer stores
Construction: Paper, foamboard
Introduction: April 1997
Duration: Temporary
Mobiles are part of the collateral materials developed for the Color QuickCam 2.

Client: Sony Electronics Inc.
Producer: Schutz International Inc., Morton Grove, Ill.
Category: Metal/Wire - Consumer Electronics/Photo
Intended Length of Use: 2 years
Production Run: 550
Unit Cost Range: More than $250