Consumer Electronics

Product: Palm Tungsten and Zire Personal Digital Assistants
P-O-P companies: Rapid Displays, Chicago and Union City, Calif.; Impact Display, New York
Distribution: Mass merchants, office supply stores, electronics stores
Introduction: October 2002
Duration: Semipermanent
Construction: Fabric, paper
Display set-up: Merchandising staff, retail staff
Palm created a new silver box with a viewing window allowing customers to see its new Palm Tungsten PDA.

An interactive counter unit and a lit blade display highlight the system's screen and compact size.

Product: GSM technology platform
Number of displays: 800 demo tables, 12,000 single-phone displays, 3,800 accessory demo displays, 550 slatwall-mounted PDA displays
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.; RCS Retail Interiors, Milwaukee
Distribution: AT&T Wireless owned and operated stores
Introduction: November 2002
Duration: Permanent
Construction: Laminated wood, brushed aluminum, coated metal
Display set-up: Retail staff, third-party merchandisers

Client: Cingular Wireless, Atlanta
Size of Run: 1,200
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Personal Telecommunications
Comments: "Rolling" LED lights dramatize the ability to roll over unused minutes in Cingular cell phone plans. The unit can sit on a shelf or be hung from its metal bracket.

Product: GSM technology platform
Number of displays: 800 demo tables, 12,000 single-phone displays, 3,800 accessory demo displays, 550 slatwall-mounted PDA displays
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.; RCS Retail Interiors, Milwaukee
Distribution: AT&T Wireless owned and operated stores
Introduction: November 2002
Duration: Permanent
Construction: Laminated wood, brushed aluminum, coated metal
Display set-up: Retail staff, third-party merchandisers