Consumer Electronics

Product: Palm Tungsten and Zire Personal Digital Assistants
P-O-P companies: Rapid Displays, Chicago and Union City, Calif.; Impact Display, New York
Distribution: Mass merchants, office supply stores, electronics stores
Introduction: October 2002
Duration: Semipermanent
Construction: Fabric, paper
Display set-up: Merchandising staff, retail staff
Customized P-O-P materials included banners for endcaps that were used in Staples stores.

An interactive counter unit and a lit blade display highlight the system's screen and compact size.

Client: Sony Electronics, Park Ridge, N.J.
Size of Run: 735
Production Date: July 2002
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Semi-Permanent, Entertainment: Home Entertainment
Comments: Consumers can personalize the look of the Sony Psyc DVD player by downloading designs from the Sony Web site. Like the product, the display was designed to stand out from more typical black, silver and gray DVD players.

Product: GSM technology platform
Number of displays: 800 demo tables, 12,000 single-phone displays, 3,800 accessory demo displays, 550 slatwall-mounted PDA displays
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.; RCS Retail Interiors, Milwaukee
Distribution: AT&T Wireless owned and operated stores
Introduction: November 2002
Duration: Permanent
Construction: Laminated wood, brushed aluminum, coated metal
Display set-up: Retail staff, third-party merchandisers

Client: Microsoft Corp., Redmond, Wash.
Introduction: October 2002
Number of displays: 300
Construction: Welded sheet metal, square tubing, powder-coated and perforated sheets, blue LISA panels, printed graphics on styrene, sheet metal brackets, stainless steel cables, EC base cover and brushed aluminum laminate mounted to Sintra side panels
Distribution: Computer stores, electronic stores
Awards: Gold, Design of the Times 2003
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Nextel Communications, Reston, Va.
Size of Run: 1,500
Production Date: May 2002
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Telecommunications
Comments: Interchangeable feature cards and a phone cradle designed to hold several different phones help to lengthen this display's stay in stores. A retractable steel security cable attaches to the back of the phone to help deter theft.

Product: GSM technology platform
Number of displays: 800 demo tables, 12,000 single-phone displays, 3,800 accessory demo displays, 550 slatwall-mounted PDA displays
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.; RCS Retail Interiors, Milwaukee
Distribution: AT&T Wireless owned and operated stores
Introduction: November 2002
Duration: Permanent
Construction: Laminated wood, brushed aluminum, coated metal
Display set-up: Retail staff, third-party merchandisers