Word Perfect Floorstand
Product: Main Street software
Number of displays: 1,400
P-O-P companies: Levy & Wurz Channel Marketing (design and concept), Seattle; Allpak Container Inc. (manufacturing), Renton, Wash.
Distribution: Computer superstores
Introduction: April 1994
Duration: Semipermanent
Construction: Corrugated
WordPerfect used a freestanding floor display to build a brand identity for its new Main Street line of consumer software.