Consumer Electronics

Client: Sony Electronics Inc.
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Sony's new Digital Satellite System is being introduced with a compact display that contains two high-quality speakers plus two overhead rear-channel speakers, a 27-inch television, a live-feed satellite dish and supporting graphics and collateral materials.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Thermoformed Plastic Counter, Shelf or Table Unit
Comments: The design requires that the display hold a set of headphones and a portable CD player in a secure, but accessible position for easy trial of the product. The head is vacuum formed in the center of heavy-gauge styrene. The display includes a wire retractor system in an extruded track.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J./Blumlein Associates Inc.; Greenvale, N.Y.
Category: Motion, Light or Sound Floorstand

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Multiple Materials Counter, Shelf or Table Unit
Comments: The challenge was to demonstrate a new personal communications product in a theft-resistant way. A vacuum-formed, oversized replica of the product serves as a countertop display base. The base has a routed opening for a rear-illuminated transparency. A special bracket and shelf allow access to the product for adjustment, yet it cannot be tampered with by customers.

Client: Sony electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Wood Floorstand
Comments: A TV monitor with a laser disc player that provides an ongoing tutorial is the solution to the client's need for an electronic salesperson. The electronics are housed in laminate-covered particleboard with a section, created with a vacuum-forming and particleboard combination, that is spray painted with a speckled, textured finish. The header is illuminated by a Duratrans acrylic logo sign.

Product: Portable cellular phones
Number of displays: 3,000
P-O-P company: Bear Packaging Inc., Canoga Park, Calif.
Distribution: Mass merchants, specialty stores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated, vacuum-formed plastic (trays)
ORA Electronic's corrugated display for its cellular-phone accessories provides both floor and counter options. It's designed to enhance impulse sales in both traditional and non-traditional retail outlets.