Consumer Electronics

Client: Yamaha Electronics Corp.
P-O-P company: Dyment Co.

Product: Computer shareware
Number of displays: 3,000
P-O-P company: Commander Packaging, Orange, Calif.
Distribution: Mass merchants, supermarkets, chain drug stores and toy stores
Introduction: May 1994
Duration: Semipermanent
Construction: Corrugated with plastic pockets
The $5.99 Computer Software Store kiosk holds 480 disks covering a variety of educational and entertainment programs. The TV monitor plays a narrative video highlighting nine types of programs in the line.

Client: Microsoft Corp.
Producer: Design Display Group
Primary Design Company: Einson Freeman Inc.
Category: Thermoformed Plastic: Sign
Comments: The use of inflatables or other materials was not an option because the client insisted on the realistic reproduction of a new product's shape. This sign was vacuum formed in two parts. A corrugated substructure ensures that the proper shape is maintained.

Client: Panasonic Co.
Producer: Robert Nielsen & Associates
Category: Interactive, Video or LCD: Floorstand/Kiosk
Comments: Demonstrator projects a high-tech image yet protects the electronic components from pilferage. Innovative, illuminated carousel efficiently refers customers to various software titles. The metal tubing supports heavy weight but has a sleek, stylish look.

Client: Ford Electronics
Producer: Visual Productions Inc.
Category: Wood: Floorstand
Comments: Although a large display, its balanced design enables it to blend into auto dealerships like a piece of fine furniture. The client wanted it to show customers the differences in premium sound systems. A customized circuit board can switch power among four different audio components.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.
Category: Fabricated Plastic: Floorstand/fixture
Comments: The goal was to create a flexible, theft-resistant display for speakers that would not diminish their sound quality. This display, manufactured largely from acrylic, has adjustable shelves with rubber pads that reduce vibration. While this is an open-air presentation, metal rods provide security when inserted in front of the speakers.

Client: Hewlett-Packard
Producer: RTC Industries Inc.
Category: Paperboard: Counter, shelf or table unit
Comments: The client needed quick production of a tray and header system for an inkjet printer launch. The project was designed entirely on a computer and shipped within two weeks. The base reinforces advertising themes while explaining product features.