Consumer Electronics

Client: 20th Century Fox, Century City, CA
Product(s) Promoted: Theatrical Film Release
Distribution: Movie theaters nationwide and 38 other countries
Number of Stores: 1,285
Production Run Quantity: 1,285
Introduction: May 2007
Intended Duration: 60-90 days
Dimensions (H x W x D): 132" x 78" x 114"
Weight: 315 lbs.
Budget Category (U.S.): $901 - $950

Client: Innovi Technologies Ltd., Hong Kong, China
Product(s) Promoted: Bluetooth Headsets and Devices
Distribution: Wireless Dealers
Number of Stores: 500
Production Run Quantity: 500
Introduction: July 2006
Intended Duration: Permanent
Dimensions (H x W x D): 28" x 16" x 4"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50

Client: LG Electronics MobileComm U.S.A. Inc., San Diego, CA
Product(s) Promoted: LG Chocolate Phones
Distribution: Verizon Wireless Stores
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: October 2006
Intended Duration: 1 year
Dimensions (H x W x D): 20" x 20" x 60"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100

Client: AOL LLC, Dulles, VA
Product(s) Promoted: Free AOL software on CD-ROM
Distribution: Circuit City Stores
Number of Stores: 262
Production Run Quantity: 335
Introduction: April 2007
Intended Duration: Indefinitely
Dimensions (H x W x D): 59" x 12" x 6"
Weight: 31 lbs.
Budget Category (U.S.): $101 - $150
Producer: Sonoco CorrFlex, Glen Rock, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Electronic Games
Distribution: Game Crazy, GameStop
Number of Stores: 4,400
Production Run Quantity: 4,600
Introduction: August 2006
Intended Duration: 2-3 months
Dimensions (H x W x D): 80" x 30" x 14"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Mario Party 8 for the Nintendo Wii
Distribution: GameStop, Game Crazy, Fry's, Nintendo World Store
Number of Stores: 4,500
Production Run Quantity: 1,000 for the mini; 3,500 for the full-size deluxe
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 58" x 33" x 17"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50

Client: Metro PCS Inc., Dallas, TX
Product(s) Promoted: Phone services
Distribution: Metro PCS stores and outlets
Number of Stores: 50 (first run)
Production Run Quantity: 495 graphic elements per store
Introduction: July 2006
Intended Duration: 6 months to 1 year
Dimensions (H x W x D): 78" x 150" x 18"
Weight: 110 lbs.
Budget Category (U.S.): $351 - $400

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: PR events and tours, malls nationwide
Number of Stores: 200
Production Run Quantity: 250
Introduction: September 2006
Intended Duration: 1 year
Dimensions (H x W x D): 84" x 32" x 24"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Genius/Weinstein, Santa Monica, CA
Product(s) Promoted: DVDs
Distribution: Mass Merchants, Independent Retailers
Number of Stores: Not available
Production Run Quantity: 665
Introduction: June 2006
Intended Duration: 1 month
Dimensions (H x W x D): 60" x 36" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Origin LLC, Burbank, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Raymarine Inc., Merrimack, NH
Product(s) Promoted: Raymarine LifeTag
Distribution: Specialty stores
Number of Stores: 1,055
Production Run Quantity: 1,055
Introduction: August 2006
Intended Duration: One year
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?