Consumer Electronics

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: Cars DVD
Distribution: Home Entertainment Departments
Number of Stores: Not available
Production Run Quantity: 38,950
Introduction: September 2006
Intended Duration: 2 months
Dimensions (H x W x D): 73" x 29" x 18"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Meijer, Grand Rapids, MI
Product(s) Promoted: iPods
Distribution: Meijer
Number of Stores: 176
Production Run Quantity: 176
Introduction: October 2006Intended Duration: Two years
Dimensions (H x W x D): 25" x 48" x 22"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: PC Games for Windows platform
Distribution: EB Games and GameStop
Number of Stores: 782
Production Run Quantity: 782
Introduction: December 2006
Intended Duration: 2 years
Dimensions (H x W x D): 76" x 29" x 27"
Weight: 250 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Warner Home Video, Burbank, CA
Product(s) Promoted: Happy Feet DVD
Distribution: Kmart, Suncoast, Circuit City
Number of Stores: 10,250
Production Run Quantity: 11,000
Introduction: March 2007
Intended Duration: 1 week
Dimensions (H x W x D): 74" x 49" x 22"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy stores nationwide
Number of Stores: 816
Production Run Quantity: 816
Introduction: January 2007
Intended Duration: 5 months
Dimensions (H x W x D): 96" x 192" x 72"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100

Client: Erikson Music, Baie D'Urfe, QC
Product(s) Promoted: Vox Amplifiers
Distribution: Music Stores Nationwide
Number of Stores: 100
Production Run Quantity: 100
Introduction: July 2006
Intended Duration: 2 years
Dimensions (H x W x D): 10" x 21" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $101 - $150
Producer: AdMart Custom Signage, Danville, KY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: Best Buy, OfficeMax, Circuit City, CompUSA
Number of Stores: 2,994
Production Run Quantity: 2,994
Introduction: November 2006
Intended Duration: 4 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $151 - $200

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: Best Buy
Number of Stores: 900
Production Run Quantity: 900
Introduction: November 2006
Intended Duration: 1 to 3 years
Dimensions (H x W x D): 60" x 36" x 96"
Weight: 450 lbs.
Budget Category (U.S.): $351 - $400

Client: Nokia, New York, NY
Product(s) Promoted: Nokia Cell Phone
Distribution: Cell Phone Stores & Boutiques
Number of Stores: 200
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 17" x 24" x 16"
Weight: 20 lbs.
Budget Category (U.S.): $801 - $850