Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Walkman phones
Distribution: National wireless retailers
Number of Stores: 200
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 9 months
Dimensions (H x W x D): 20" x 20" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?