Consumer Electronics

Client: Sony Corp., San Diego, CA
Product(s) Promoted: CyberShot Cameras and HandyCam
Distribution: CompUSA, Sam's Club, Circuit City, Sears, Best Buy
Number of Stores: 2,136
Production Run Quantity: 623,000 DVDs
Introduction: April 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 72" x 72" x 72"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150

Client: Boss USA, Los Angeles, CA
Product(s) Promoted: Boss Micro BR Digital Recorder
Distribution: Music Stores Nationwide
Number of Stores: 100
Production Run Quantity: 100
Introduction: March 2006
Intended Duration: 2 years
Dimensions (H x W x D): 58" x 24" x 18"
Weight: 25 lbs.
Budget Category (U.S.): $551 - $600
Producer: AdMart Custom Signage, Danville, KY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Windows Vista and Office
Distribution: Major chains nationally and internationally
Number of Stores: 2,100
Production Run Quantity: 2,100 ea. of two versions
Introduction: January 2007
Intended Duration: 1-2 months
Dimensions (H x W x D): 59" x 20" x 18"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50

Client: Monster Cable, Brisbane, CA
Product(s) Promoted: Home Theater Power Center
Distribution: RadioShack
Number of Stores: 200
Production Run Quantity: 200
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 18" x 9"
Weight: 14 lbs.
Budget Category (U.S.): $201 - $250
Producer: Rapid Displays, Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Casio, Dover, NJ
Product(s) Promoted: Digital Cameras
Distribution: Independent Camera Retailers
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: 2 years
Dimensions (H x W x D): 5" x 4" x 5"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony E-Book Reader, Reader accessories
Distribution: Borders Booktores
Number of Stores: 370
Production Run Quantity: 370
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 51" x 22" x 24"
Weight: 90 lbs.
Budget Category (U.S.): $551 - $600

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy, OfficeMax, CompUSA, Circuit City
Number of Stores: 4,814
Production Run Quantity: 105,000
Introduction: January 2007
Intended Duration: 4 months
Dimensions (H x W x D): 48" x 48" x 48"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5

Client: Wizards of the Coast, Renton, WA
Product(s) Promoted: Magic: The Gathering card game
Distribution: Independent game retailers (US and Canada)
Number of Stores: 270
Production Run Quantity: 270
Introduction: March 2007
Intended Duration: permanent
Dimensions (H x W x D): 22" x 30" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 9,950
Introduction: November 2006
Intended Duration: Two weeks
Dimensions (H x W x D): 72" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Under Cabinet CD and DVD Players
Distribution: Sears
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: April 2007
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 17" x 17"
Weight: 50 lbs.
Budget Category (U.S.): $351 - $400
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?