Consumer Electronics

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Mario Party 8 for the Nintendo Wii
Distribution: GameStop, Game Crazy, Fry's, Nintendo World Store
Number of Stores: 4,500
Production Run Quantity: 1,000 for the mini; 3,500 for the full-size deluxe
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 58" x 33" x 17"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50

Client: Metro PCS Inc., Dallas, TX
Product(s) Promoted: Phone services
Distribution: Metro PCS stores and outlets
Number of Stores: 50 (first run)
Production Run Quantity: 495 graphic elements per store
Introduction: July 2006
Intended Duration: 6 months to 1 year
Dimensions (H x W x D): 78" x 150" x 18"
Weight: 110 lbs.
Budget Category (U.S.): $351 - $400

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: PR events and tours, malls nationwide
Number of Stores: 200
Production Run Quantity: 250
Introduction: September 2006
Intended Duration: 1 year
Dimensions (H x W x D): 84" x 32" x 24"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Genius/Weinstein, Santa Monica, CA
Product(s) Promoted: DVDs
Distribution: Mass Merchants, Independent Retailers
Number of Stores: Not available
Production Run Quantity: 665
Introduction: June 2006
Intended Duration: 1 month
Dimensions (H x W x D): 60" x 36" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Origin LLC, Burbank, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Raymarine Inc., Merrimack, NH
Product(s) Promoted: Raymarine LifeTag
Distribution: Specialty stores
Number of Stores: 1,055
Production Run Quantity: 1,055
Introduction: August 2006
Intended Duration: One year
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: TPN Inc., Dallas, TX
Product(s) Promoted: Samsung M620 mobile phone
Distribution: Multiple stores and channels
Number of Stores: 3,000
Production Run Quantity: 4,300
Introduction: March 2007
Intended Duration: 3 months
Dimensions (H x W x D): 24" x 36" x 96"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Meyers, Minneapolis, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sling Media, Foster City, CA
Product(s) Promoted: Slingbox Pro
Distribution: Magnolia Audio Video
Number of Stores: 25
Production Run Quantity: 30
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 15" x 18" x 13"
Weight: 6.5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Zooka Creative, Sunnyvale, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Pictures Home Entertainment, Culver City, CA
Product(s) Promoted: Monster House DVD
Distribution: Wal-Mart stores nationwide
Number of Stores: Not available
Production Run Quantity: 3,350
Introduction: October 2006
Intended Duration: 1 month
Dimensions (H x W x D): 66" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 21,000
Introduction: October 2006
Intended Duration: One month
Dimensions (H x W x D): 72" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Walkman phones
Distribution: National wireless retailers
Number of Stores: 200
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 9 months
Dimensions (H x W x D): 20" x 20" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?