Consumer Electronics

Even the most creative mobile marketing campaign will flop if consumers lack the desire to participate

Retailer: Meijer
Location: Chicago

Retailer: Meijer
Location: Chicago

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Diddy Kong Racing Game for Nintendo DS
Distribution: Game Crazy, GameStop, Fred Meyer, Fry's, RC Willey, and The Nintendo World Store
Number of Stores: 4,785
Production Run Quantity: 4,900
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 35" x 16"
Weight: 8 lbs.
Budget Category (U.S.): $16 - $25

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Video game release
Distribution: Mass Merchants, Independant Retailers
Number of Stores: Not available
Production Run Quantity: 4,213
Introduction: October 2006
Intended Duration: 1 month
Dimensions (H x W x D): 61" x 32" x 16"
Weight: 6.5 lbs.
Budget Category (U.S.): $51 - $100