Pioneer Kuro TV Showrooms
Brand: Pioneer Electronics USA Inc., Long Beach, Calif.
Display company: MC2, Las Vegas
Product: KURO plasma televisions
Display: Upscale brand showrooms
Comment: Pioneer rolled out two versions of retail showrooms for its KURO TV. One carried a harsher look with black tones (above) and the other had a warmer feel with beige carpeting (below). Both incorporated imagery from Pioneer's TV and print campaign.