Samsung Mobile UK Interactive Windows
Samsung Mobile UK, London, introduced shoppers in and around London to the new Samsung Tocco Ultra Edition, a touchscreen mobile phone, via interactive windows at 18 Carphone Warehouse stores. Running in April and May, each window display featured a 46-inch replica of the phone, equipped with a motion detector that tracked how many people walked by and how many actually interacted with the display. Passersby could use the music application, camera, Google and other features on the oversized, functional cell phones, even when the stores were closed.