P-O-P Buying Begins With Selecting Right Vendor Whether it's a short-term project or a long-term relationship, finding the proper P-O-P company to work with is vital Snack Center Boosts Sales Coca-Cola's Ten (Display) Commandments Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Miller Shows Its Cool P-O-P's Wave of the Future Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment Trebor Bassett Introduces Fruitang Fruit Chew Displays Floor Finishing Display Helps Companies Enter Rental Market Advertising Strategies to Increase Usage Frequency American Water Heater Goes Low-Tech to Simplify Selling First Previous 236 237 238 239 240 Next Last