The Co-Marketing Paradox A past look at the unresolved future of retail marketing Paper Mate Displays Make the Grade In the Back-to-School Sales Game In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season. Coors Offers Neon Replica of Coors Light 12-pack Stoli Floor Display Ties Into Heritage, Boosts Vodka Sales Sargento Moves From Dairy Case Into the Aisle With MooTown Snackers Ragold Slims Down Displays While Offering More Product Teamwork Approach Helps American Greetings Integrate P-O-P With Product Designs Surf's Up! Foster Grant Hits Beach Heavy Marketing for Anheuser-Busch Light Beer Multimillion Dollar Promotional Support Behind New Beer Prince Wall System Display Simplifies Racket Choice First Previous 239 240 241 242 243 Next Last
