Ace's Discovery Process Pays Off What Not to Do What do retailers want? Here are key mistakes marketers continually make. Personal Approach Pays Off For Kraft, Hy-Vee ECR Study Makes P-O-P Suggestions Amurol Displays Alert Consumers to New Gum Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift IDV North America Offers Five-Tiered Floorstand Hall of Fame Profile: Barbara Daugherty An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc. Doskocil Tames PetsMart's Display of Dog Products Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. First Previous 222 223 224 225 226 Next Last