What Not to Do What do retailers want? Here are key mistakes marketers continually make. Personal Approach Pays Off For Kraft, Hy-Vee ECR Study Makes P-O-P Suggestions Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Lowe's Unifies Designs Husqvarna Focuses On Ease of Use Kraft Adds Levels To Category Management Does Your P-O-P Answer These Questions? Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. First Previous 221 222 223 224 225 Next Last
