Hall of Fame Profile: Jo Lynn Rogers A Q&A with Jo Lynn Wisted Rogers, Regional Merchandise Manager, Square D Co. (Schneider Electric) Learning Curve Introduces Interactive Display Fair Trade: The Tobacco Industry v. Philip Morris "Supermarket P-O-P Close-Up" Study Examines How We Shop An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays Head Sports Promotion Stresses Balance Tobacco's Last Frontier As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs Spalding Classic Floorstand Merchandises Two Brands Chiquita Standee Achieves 88 percent Store Placement Rate Rollerblade Cards Reduce Slatwall Confusion Maximum P-O-P Power: A Profile of Rayovac Corp. Rayovac gets charged at retail with permanent display centers and secondary placements First Previous 214 215 216 217 218 Next Last
