Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Best Dressed Homes Offers Quarter-Pallet Display Cover Girl Gets Account-Specific for Jean Coutu Flexible P-O-P Program to Promote Dr Pepper The Mirage of Promotional Lift Do price promotions really pay out? Mamiya Showcases Camera/Lens Trek's P-O-P Banners Sacrifice Brand Imagery for Sales Info Bailey's Mega Coffee Floorstand Schieffelin & Somerset Creates Floor Display for Ocumare Rum Colgate's Total Integrated Marketing Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile First Previous 217 218 219 220 221 Next Last
