Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. Creativity at the Razor's Edge A profile of Gino De Luca, director of permanent merchandising for The Gillette Co. Random House Makes A Splash With 'Atlantis' Books Displays Clif Bar Carves New Look for Displays Best Buy's Damian Simplifies the Complex Energy Brands Debuts Vitaminwater Rack Pet Projects A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising. Purina Promotes Beneful's Benefits New Product Introductions, Slotting Allowances, and Retailer Discretion An abstract from the Journal of Retailing (Volume 77, Issue 3) Pepsi Endcaps Feature Programmable Headers System rotates four messages in sequence First Previous 204 205 206 207 208 Next Last
