Candy & Gum

Client: Adams U.S.A., Toronto
Product Promoted: Dentyne Ice gum
Marketing Objective: To build brand awareness and generate incremental sales.
Producer: QVS Instore Inc., Markham, Ontario, Canada
Distribution: Convenience stores
Quantity: 1,000
Materials/Process: Flexcon/Flexstat
Introduction: October 1997

Product: Candy
Number of displays: 1,500-2,000
P-O-P company: Stone Container Corp., Los Angeles
Distribution: Supermarkets
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
The "Holiday House" supports up to 120 pounds of candy and serves as Harmony Foods' winter promotion.

Marketer: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Objective: To generate incremental sales at checkouts.
Construction: 200-pound E-flute, bleached white, two-color direct printed
Introduced: 1996
Producer: McLean Packaging Corp., Philadelphia

Yummy and Educational