Candy & Gum

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To offer an off-shelf merchandising vehicle that communicates the critical brand elements. To introduce the seasonal elements in a bold, graphic way.
Construction: Flexo-printed corrugated
Introduced: September 1997

Marketer: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Objective: To generate incremental sales at checkouts.
Construction: 200-pound E-flute, bleached white, two-color direct printed
Introduced: 1996
Producer: McLean Packaging Corp., Philadelphia

Yummy and Educational

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To display the wide variety of packaged goods products available from the company. An angled base and tray add easy consumer shopability.
Construction: Corrugated
Introduced: May 1997

Marketer: Philadelphia Chewing Gum Corp., Philadelphia
Objective: A gravity fed dispenser that could hang as a sidekick was needed. The dispenser must hold an adequate amount of product and have an internal divider for added support.
Construction: 200-pound B-flute; bleach white liner (CIP); spot litho label
Introduced: September 1997
Producer: Weber Display & Packaging, Philadelphia

Marketer: M&M/Mars, Hackettstown, N.J.
Objective: To display a specified assorted mix of top selling M&M/Mars single bar/packages. It is space efficient, yet provides premium accessibility/visibility of the product mix.
Construction: Litho label mounted on corrugatedIntroduced: May 1997
Producer: Container Graphics & Display, Villa Park, Ill.

Marketer: Philadelphia Chewing Gum Corp., Philadelphia
Objective: A gravity fed, structurally sound dispenser was needed to fit into the retailer's rack system. It needed to stand out among the other displays.
Construction: 200-pound B-flute; bleach white liner (CIP); spot litho label
Introduced: September 1997
Producer: Weber Display & Packaging, Philadelphia