Candy & Gum

Product: Juicefuls and Velamints
P-O-P companies: Gibson Graphics (design), Chicago; United Packaging Co. (manufacture, bases and headers), Schaumburg, Ill.
Distribution: Mass merchants
Introduction: January 1998 (Velamints); February 1998 (Juicefuls)
Duration: Semipermanent
Construction: Corrugated
New display colors as well as a new header and redesigned packaging featuring four-color fruit photography will support the Juicefuls brand in 1998.

Client: Adams U.S.A., Toronto
Product Promoted: Dentyne Ice gum
Marketing Objective: To build brand awareness and generate incremental sales.
Producer: QVS Instore Inc., Markham, Ontario, Canada
Distribution: Convenience stores
Quantity: 1,000
Materials/Process: Flexcon/Flexstat
Introduction: October 1997

Product: Candy
Number of displays: 1,500-2,000
P-O-P company: Stone Container Corp., Los Angeles
Distribution: Supermarkets
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
The "Holiday House" supports up to 120 pounds of candy and serves as Harmony Foods' winter promotion.

Marketer: Philadelphia Chewing Gum Corp., Philadelphia
Objective: A gravity fed, structurally sound dispenser was needed to fit into the retailer's rack system. It needed to stand out among the other displays.
Construction: 200-pound B-flute; bleach white liner (CIP); spot litho label
Introduced: September 1997
Producer: Weber Display & Packaging, Philadelphia

Marketer: Schuster Marketing Corp., Milwaukee
Objective: To prominently display a high impulse package in the breath freshener category.
Number of Displays: More than 1,000
Construction: Polypropylene plastic; hologram labeling
Introduced: June 1997
Producer: Blitz Design Corp., Vancouver, British Columbia, Canada